Floor Ninja
Logo & Visual Identity Design
Floor Ninja is a UK-based premium flooring company that supplies and installs various flooring types (such as carpets, luxury vinyl tile, wood flooring and laminate flooring). Across their social media channels (particularly TikTok and Instagram), they give a behind-the-scenes look at the installation process, whilst also sharing some valuable tips with fellow flooring specialists.
Their founder, Luke, first reached out to me in the hopes of designing a more simple logo than the brand’s existing one, resulting in a more premium feel. He also required a corresponding visual identity to reinforce the brand’s overall appearance.
For the logomark, I created an abstract Ninja face, made up of four separate simple shapes. Within the design, the Ninja’s face is concealed by a mask, leaving only the area around the eyes exposed. The shape of this area has been derived from the shape of a flooring panel, providing a subtle link back to the flooring industry.
Client Testimonial
Luke - Floor Ninja
“It's been a week or so now since the final handover and honestly, I can’t thank Josh enough. I came to him after getting the cold shoulder from two other designers and from the very first point of contact, Josh was nothing but prompt, efficient and amazing communication-wise.
I had a very specific brief and the main aim was to simplify and improve my existing logo, which Josh certainly did whilst keeping it unique to my brand. It was a huge pleasure to deal with Josh both personally and business to business.
I like his style of business, let alone what he has created. I’d like to thank Josh for everything and would 100% recommend him to anyone looking for a logo/branding.”