Wavvbluu

Logo & Visual Identity Design

Wavvbluu is an ocean-inspired clothing brand aimed towards people who love nature. More specifically, it’s for people who enjoy being at the beach or near the sea and want to feel comfortable when they’re there. The goal for the project was to produce a fun, simple and timeless logo that reflected these ideas, in addition to a coherent visual identity to support it.

The logomark depicts a breaking wave, where the wave’s crest is combined with a dolphin tail. By incorporating these concepts, the brand logo is a constant reminder of the ocean’s beauty.